Skip to case studies
Case studies & client results

The work. The results.
The person behind them.

From performance creative to profitable growth. Explore the brands, campaigns and systems I’ve worked on, then let’s talk about what your business needs next.

BOOK A GROWTH CALL →
Brands We’ve Worked With

Creative and paid media delivered for household names and challenger brands alike.

TikTok
THG
Unilever
Procter & Gamble
Johnson & Johnson
Nestlé
Boots
Gillette
Nintendo
Nicorette
Honda
Purina
Oral-B
NATO
Real Results — Not AI

Battle-Tested UGC Performance

While our AI systems are revolutionary, we also deploy high-performance human UGC. Here are a few examples of the styles we model our AI after.

James Parry
Meet the Founder

Hey, I'm James Parry

Over the last 10 years I have consulted with over 100 CPG & DTC brands to crack the code on scaling with performance ad creative, media buying, and CRM automation.

I created my own DTC brand, DREAMSILK, scaling to over 10,000 customers, and founded CR8OR to help other brands leverage the same systems.

Now I'm building a comprehensive suite of tools for brands & founders, focusing on AI-powered ad creative (CR8OR AI), CRM automation and real-time P/L reporting.

Missions Deployed

Engineered for Market Dominance

HairMax Results
Scale Mission: HairMax

+160% Revenue Growth for Legacy Brand

HairMax was stuck at a creative plateau. We installed the end-to-end system—from deep avatar research to automated Klaviyo flows—generating £2.8M in revenue with 100% automated P&L intelligence.

  • AI-Forge generated 24+high-converting variants
  • SMS & Email added £470K+backend revenue
  • SPINE connected for real-time SKU profitability
Legal Tech Deployment
Lead-Gen Mission: PCP Claims

17,000+ Claimants in 5 Months

Bespoke frontend engineering integrated with DVLA APIs to auto-fill registration data, capturing 7,000+ digital signatures and 4,000 IDs automatically.

17KClaimants
DVLAAPI Sync
7K+Signatures
DREAMSILK Brand Launch
Brand Launch: DREAMSILK

Scoring E-com Success From Zero

End-to-end brand creation, product sourcing, and multi-channel marketing. Scaled to £300K+revenue with a 17% repeat customer rate via SMS/Push loops.

£300K+Revenue
17%Repeat Rate
0→1Genesis

Your Brand is Next

Let’s identify your biggest growth opportunity and build the right system around it.

BOOK A GROWTH CALL →
Proof Of Scale

See the account evidence behind the approach

HairMax Google Ads results from 2023 to 2025 showing conversion value, cost and cost per conversion value
Scale Mission: HairMax

+160% Revenue Growth With Google, Shopping & Full-Funnel Scale

HairMax already had demand and strong Google activity. The recent account view shows 1.16M conversion value against £225K spend, with Google still providing the scalable demand base while feed, campaigns, landing pages and profit visibility improved around it.

  • Merchant Centre and Shopping feed tightened around product visibility
  • Google campaigns supported by stronger landing pages, CRM and creative testing
  • Profit reporting connected so scale decisions were made at SKU level
HairMax Google Ads all-time performance showing 1.91M conversion value and 7.10 conversion value over cost
All-Time Google Ads View

1.91M conversion value tracked inside Google Ads

Long-range account history gives the context needed to separate real scale from short-term spikes, then rebuild around the products and searches that deserve more budget.

HairMax Google Ads chart showing 8.10 conversion value over cost, 1.22M purchases or sales and £151K cost
Google Ads Scale Snapshot

8.10 conversion value over cost at £151K spend

Proof that Google can keep producing qualified revenue when campaign structure, feed quality, conversion tracking and scale decisions are all pulling in the same direction.

These account screenshots cover different reporting periods. Conversion value is the value recorded in Google Ads, not net profit. Past results do not predict the outcome for another business.

Google Merchant Centre exceptional store quality rating
Merchant Centre

Exceptional Feed Health

Shopping growth begins before the campaign. The feed and store quality signals need to be clean, complete and strategically structured so Google has the right data to rank and convert your products.

GMCOptimised
SKUControl
PMaxReady
Lead generation results
Qualified Lead Gen

High-Intent Leads At Scale

Lead-gen campaigns need more than cheap forms. They need qualification, tracking, follow-up and feedback so the algorithm learns the difference between real intent and noise.

17KClaimants
7K+Signs
CRMSynced

Where is your account getting stuck?

Bring your website, current Google Ads spend and biggest growth challenge. We’ll identify the areas worth investigating and agree what to prioritise.

BOOK A GROWTH CALL →
In Depth Financial Reporting

Live P&L visibility for every growth decision

SPINE connects revenue, refunds, COGS, distribution, media spend, payroll, and operating expenses into one live view, so scaling decisions are made from contribution margin instead of surface-level ad metrics.

Month-by-month net sales, gross profit, net margin, ACOS, and channel spend.
YTD totals and mean values make trend changes visible without manual reporting work.
Built for operators who need to see actual profitability before pushing more budget.
Open Full Report
From the Frontlines

Client Wins & Daily Logs

Real conversations with real clients seeing massive growth using the system.

TikTok Results
TikTok Ads Mission
£5.87 Cost Per Lead (Legacy Brand)
Daily Spend Results
Scaling Mission
£4,000 Daily Ad Spend at £30 CPA
Black Friday Results
Campaign Management
Black Friday Peak Performance Delta
PCP Results
Lead Gen Mission
PCP Claims: £9 E-Signatures at Scale
Case Study Websites

Live Sites Built to Convert

A snapshot of brands, commerce sites, and growth assets supported by CR8OR systems.

Your growth stack, covered

From first impression
to profitable growth.

The software I deploy in your business, at no extra software access cost to you. Creative, follow-up, profit reporting and optimisation, connected to the work we do together.

CR8OR AI creative generation workspace01 / CREATE

CR8OR AI

Included

Create ad images, video and fresh creative ideas for your next campaign. Generation uses credits, separate from free access.

$1,188 / year$99 × 12 months
Touch CRM branded workspace showing sales pipelines and opportunities02 / FOLLOW UP

Touch CRM

Included

My proprietary GoHighLevel build-out. Bring your leads, pipelines and follow-up automations into one place.

$1,188 / year$99 × 12 months
Spine dashboard showing revenue, marketing costs and profit reporting03 / KNOW YOUR NUMBERS

Spine

Included

See revenue, costs and profit in one place. Make growth decisions with the full picture.

$1,188 / year$99 × 12 months
HIYE voice assistant training and business settings04 / ANSWER THE CALL

HIYE

Included

Your AI phone assistant. Answer enquiries, handle questions and help people take the next step.

$240 / year$20 × 12 months
Creative Analyser comparing ad creative, spend, ROAS and leads05 / FIND THE WINNERS

Creative Analyser

Included

See which ads earn attention and drive results. Find what works before making your next creative.

$708 / year$59 × 12 months
Combined software value

$4,512 / year

Five apps supporting your growth, with software access included.
Put this stack to work →

Software access is included at no extra cost. Usage credits, messaging, calling and other metered services are separate. We’ll agree the tools and any usage costs your business needs before setup.

Working together

Your questions. Straight answers.

Direct access, clear expectations and a plan that keeps improving.

Will I work directly with you?

Yes. You work directly with me, James Parry. I stay involved in the strategy, execution and decisions behind your growth. You can talk to the person doing the work and understand what is changing, why it matters and what comes next.

Is the work outsourced or passed to an account manager?

No. I do not sell you a service and then hand your account to an outsourced agency or an account manager. I lead and deliver the work we agree together. If a project needs a specialist contribution, I will discuss it with you first and remain your direct point of contact.

Can I contact you on WhatsApp?

Yes. You have direct WhatsApp access for questions, feedback, updates and quick decisions. It keeps us close to what is happening in your business. We will agree how we communicate and what needs a scheduled call during onboarding.

What can you handle for my business?

Depending on the scope we agree, I can connect Google and Meta ads, creative production, landing pages and websites, CRM, follow-up automation and profit reporting. We start with the areas that will make the biggest difference to your business and build from there.

How do we get started?

Book a growth call below. Bring your website, the channels you use, your current or planned ad budget and the main problem you want to solve. We will discuss the opportunity, what I would prioritise and whether working together is a good fit.

What happens after the growth call?

If there is a fit, we agree the scope, fees, priorities and next steps before work starts. Onboarding covers the account access, assets, tracking and business information needed to get moving. You will know what is included and what I need from you.

Is this a one-off setup or ongoing optimisation?

Ongoing work is built around continuous optimisation and improvement. I review the data, identify bottlenecks, test creative and landing pages, improve follow-up and adjust campaigns as we learn. Launch is the starting point; the next decision comes from what the results show.

How do you decide what to improve next?

I look across the whole customer journey: the advert, the click, the page, the enquiry or purchase, the follow-up and the margin left over. We prioritise the constraint holding growth back, then test a change and use the evidence to decide what to do next.

How will I know what is working?

You get clear visibility into the work and performance. Where included in your setup, live reporting brings together spend, revenue, costs and profit so we can make decisions using your business economics. We agree the reporting and review rhythm during onboarding.

Do you look beyond ROAS and lead volume?

Yes. A strong platform metric only matters if it supports the business. For ecommerce, we look at product costs, margin and acquisition costs. For lead generation, we look at lead quality, follow-up and the path to a customer, using the data available from your systems.

Is the software really included at no extra cost?

Access to the growth software shown above is included at no extra software access cost when I deploy it in your business. Usage credits and metered services, such as AI generation, messaging or calls, are separate. We agree what you need and any additional usage costs before setup.

Are ad spend and third-party costs included?

Ad spend is separate from my fee. Any usage charges, third-party subscriptions or additional production requirements are discussed as part of the scope so you can understand the full budget before we begin.

Do I need to replace my existing website or CRM?

Not automatically. I review what you already have and work out what can be improved. If your current tools do the job, we can work with them. A replacement should solve a real problem, and any rebuild or migration is agreed before it happens.

What do you need from me?

Access to the relevant accounts, your brand assets, information about your offer and customers, and a clear view of the numbers behind your business. Timely feedback and approvals help us keep moving. I will make the requirements clear during onboarding.

Who owns the advertising accounts and business assets?

Your business should retain ownership of its advertising accounts and business data, with access granted so I can do the work. We clarify ownership, permissions and handover for any new assets in the agreed scope.

How quickly will I see results?

That depends on your starting point, offer, budget, tracking and sales cycle. Some improvements can be made quickly; others need enough data and testing time to assess properly. We agree sensible milestones for your business rather than promising a universal timeline.

Can you guarantee the same results as these case studies?

No. These examples show work and outcomes from particular businesses and reporting periods. Your results will depend on your market, offer, budget and execution. I focus on clear measurement, disciplined testing and continuous improvement.

What does it cost, and is there a minimum commitment?

The fee and commitment depend on the work your business needs. We discuss those on the growth call and confirm the scope, payment terms and any notice period before you decide to go ahead.

Can you support both ecommerce and lead generation?

Yes. The examples here cover both. Ecommerce work connects acquisition with conversion and margin; lead-generation work connects campaigns with qualification, CRM and follow-up. The setup is shaped around how your business turns interest into revenue.

What if priorities change as we work together?

We talk directly, review the evidence and adjust the plan. Continuous improvement includes challenging the original assumptions. If a change affects the agreed scope or budget, we agree it together before adding the work.

Your next chapter

Let’s talk about your growth.

Book 30 minutes with me. Bring your website, your goals and the biggest thing holding you back.

BOOK A GROWTH CALL →